Travel Press Release & Blog

Inside information about INDABA 2010

Inside information about INDABA 2010

April 14
15:31 2010

A definitive and energising event that’s going to offer fascinating insights into the South African travel industry after the World Cup

INDABA 2010 is now less than a month away. Here’s why you should attend.

INDABA is the biggest and most influential meeting of tourism minds and leaders on the continent. This INDABA, a month before the World Cup, is going to be a definitive and energising event. It’s also going to offer brilliant networking opportunities and fascinating insights into the South African and African travel industry and where it’s headed after the World Cup.

INDABA takes place from May 8 to 11 at the Inkosi Albert Luthuli International Convention Centre in Durban. Register to attend INDABA 2010 as a media delegate by going to and clicking on the orange ‘media’ tab at the top of the page.

Journalists welcome!
A bigger and better media centre:

  • A record number of journalists are expected to attend INDABA this year
  • The INDABA Media Centre will be six times bigger this year than in previous years. This is to accommodate an ever-growing media contingent at INDABA
  • The Media Centre will be in a new venue: on the upper concourse at the southern entrance of the ICC
  • With these improvements, it will definitely be one of the best equipped of any travel trade show anywhere in the world. This year it will house 50 desktop computers. Each will be fully internet enabled. It will also make four fax machines, four printers and four photocopiers available to journalists. Last year there were only two of each.
  • 30 network wired areas will be available for journalists to plug in and operate their own laptop computers
  • The Media Centre will include a permanent meeting and interview area. There will also be three informal meeting areas furnished with comfortable sofas and coffee tables
  • All media material will be available in soft copy to download from touch screens onto memory stick or direct to laptop hard drives
  • The Media Centre will house 200 lockers in three different sizes to choose from. The largest will easily accommodate a television camera and tripod. The smallest is for journalists who want somewhere safe to store their handbags and notebooks
  • There will be two separate entrances to the Media Centre for easier access and two information kiosks

INDABA Touch-screens

  • New multi-media devices in the form of touch screens will be installed in the Media Centre this year. The devices will enable users to view video clips and images of South Africa, learn the Diski Dance, view maps of South Africa and access information about the country
  • All the most up to the minute 2010 FIFA World Cup information will be accessible on the touch screens… this will include information such as the number of tickets sold, itineraries of the national football teams, last minute stadium readiness information and flight information from various host cities and international destinations
  • You will also be able to send electronic post cards, find exhibitor information, register for the National Tourism database and post INDABA blogs from a central IT point at INDABA

King Shaka International Airport

  • Most delegates flying into Durban for INDABA this year will land at the new King Shaka International Airport at La Mercy
  • The airport will be branded specifically for INDABA and all visitors will be treated to welcoming entertainment, courtesy of Durban Tourism
  • Look out for South African Tourism’s ‘Red Wall’ at the airport that gives pictorial representation of leisure experiences destination South Africa offers

How green is our INDABA?

  • South African Tourism is committed to using as little non-recyclable material as possible at INDABA. No collateral (pamphlets, brochures , programmes etc) will be produced nor will any paper bags be used by South African Tourism at INDABA this year
  • Instead of the paperwork with show information and exhibitor maps, all information will be provided on CD
  • The few bags that will be used will be recyclable. Hessian bags are being produced this year. Biodegradable ink will be used to brand the bags
  • Thirty recycle stations will be positioned around the INDABA venue to separate plastic, paper, glass. Recycling bins themselves are made from recycled material
  • Like last year, all catering takeaway packaging will be recyclable and will use no plastic or cling film
  • Exhibitors have been advised that any excessive collateral they dump after the event will be packaged and couriered back to them at their cost
  • Like last year, the INDABA Daily News will be printed on recycled paper and copies will, themselves, be recycled

Showing off

  • There will be a number of exhibitor changes at INDABA this year
  • The South African Tourism stand has been decreased by 80 square metres in order to make space for additional exhibitors. The stand will no longer be housed in The Mistrals venue. Instead Mistrals will now house a food and wine exhibition by Tourism KwaZulu¬-Natal
  • The Western Cape exhibit moves from the Pavilion into the Durban Exhibition Centre
  • The SADC exhibition has grown to such an extent that all SADC exhibitors have moved from the Durban Exhibition Centre into the Pavilion
  • This year the new national destination brand will be on full display in all branding at INDABA
  • ETEYA (Emerging Tourism Entrepreneur of the Year Awards) will honour a decade of ETEYA winners at the Awards ceremony on May 7

New and Improved

  • The balcony restaurant at the main entrance of the ICC will remain open as a cocktail lounge, the Lunar Lounge, each evening to allow delegates to entertain guests or extend meetings at the INDABA site from 16:30 to about 20:30 (depending on demand… it may stay open later) each show day. It offers an informal, relaxed setting for networking, meetings and interviews. It will be business as usual as a coffee shop and snack bar facility during the day

INDABA 2009 in numbers

  • Number of temporary staff members employed: 530 (registration workers, general information and guides around venues, shuttle service providers and porters)
  • Bottles of water consumed: about 5 000
  • Sushi eaten: About 2 400 sushi meals over the four show days
  • Carpeting used:  27 000 square metres
  • Coffee consumed: about 14 000 cups over the four show days
  • 317 123kwh of electricity and 2 083 000 litres of water
  • INDABA 2009 created 60.9 kg of waste
  • Consumables recycled: paper, 336 kgs; cardboard, 4.8 tons; plastic, 3.5 tons, glass, 3.7 tons; soda cans, 546 kilograms

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