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Meetings Africa exhibition space running out ahead of 2010

Meetings Africa exhibition space running out ahead of 2010

November 05
20:08 2009

South African Tourism has reminded companies in the business tourism industry including conference venues, incentive travel houses and destination marketing organisations, to reserve their exhibition space at Meetings Africa 2010 as soon as possible as space is running out.

Meetings Africa, the continent’s top business tourism exhibition, will be held for the sixth consecutive year, from 24 to 26 February 2010, at the Sandton Convention Centre.

Approximately 3 000 visitors are expected to attend Meetings Africa 2010, including local corporate buyers, international hosted buyers and media representatives.

Nomasonto Ndlovu, Global Manager: Business Tourism at South African Tourism says Meetings Africa gives meetings, events and incentive providers a perfect platform to exhibit their products, services and destinations to both local and international buyers.

She says next year’s event has particular strategic importance as South Africa’s international exposure is increasing ahead of the 2010 FIFA World Cup™.  “We expect our meetings industry to reap the benefits of this exposure for many years to come and view Meetings Africa as a crucial building block in this growth.

“2010 is a big year for Meetings Africa. The exhibition will run concurrently with a meeting of the Tourism Ministers of the G20 countries, under the theme ‘Travel and Tourism: stimuli for G20 economies’, as well as the UN World Tourism Organization/South Africa International Summit on Tourism, Sport and Mega-events under the theme ‘Winning Together’.  South Africa was bold enough to take the lead to host this first meeting of the G20 tourism ministers and the summit.  Both these strategic events will be held at the Sandton Convention Centre, in conjunction with Meetings Africa 2010,” says Ndlovu.

In line with its Business Tourism growth strategy, South African Tourism will have a special focus on the association meetings market at Meetings Africa 2010. To this end, 23 February 2010 will mark the inaugural association day workshop, aimed at the local associations market.  This workshop is designed to support and empower local associations with tools to attract international association meetings to South Africa.

Ndlovu says Meetings Africa is a one-stop shop for anyone in the meetings, incentives, conferences, events and exhibitions industry, including managers of venues.

She says a record number of 120 international buyers, carefully selected from South Africa’s key overseas markets, will be hosted at Meetings Africa by South African Tourism, the Gauteng Tourism Authority and the Johannesburg Tourism Company, as well as the Department of Trade and Industry’s Export Marketing and Investment Assistance Scheme.

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