Gauteng World Heritage Site at Indaba
Durban – Two of Gauteng’s fastest growing tourism attractions, the Cradle of Humankind World Heritage Site and Dinokeng will reveal the preliminary results of their tourism demand research – the biggest survey of its kind to date in South Africa – at Indaba 2008.According to Dr Trish Hanekom, CEO of the Cradle of Humankind World Heritage Site and Dinokeng Blue IQ projects, Grant Thornton, a leading consulting company in the tourism sector, has been conducting destination-specific tourism demand research for the two destinations.
“Once complete, this will be the most comprehensive tourism demand study of specific tourism destinations ever undertaken in South Africa,” she said.
The primary research includes in depth interviews with comparator destinations, domestic and international tour operators, key tourism businesses, conference organisers and mystery shoppers. Focus group research has taken place in all nine provinces as well as with the key international source markets of UK, Germany and USA. A large national household survey of 2,300 households has been undertaken in addition to interviews with visitors to the area and international visitor departure surveys.
“The research will provide valuable insights into the preferences of different segments of the international and domestic tourism markets, which will allow tourism product owners, destination marketing organisations and relevant authorities to market the destinations more accurately, effectively and profitably,” says Lee-Anne Bac, Project Manager at Grant Thornton.
Indaba is the largest travel trade show in Africa and one of the top three ‘must visit’ events of its kind on the global calendar. It allows tourism destinations such as the Cradle of Humankind World Heritage Site and Dinokeng the opportunity to showcase their offerings to hosted buyers and media from all over the world.
The Cradle of Humankind World Heritage Site and Dinokeng exhibitions will be in the Gauteng pavilion.